Tony's Chocolonely brings 100 percent slave-free chocolate mission to New Zealand
Tony's Chocolonely brings 100 percent slave-free chocolate mission to New Zealand
Dutch impact company Tony’s Chocolonely exists to make 100% slave free the norm in chocolate. Not just its own chocolate, but all chocolate worldwide. Drumroll please.. They are bringing their powerful mission to New Zealand in October this year.
Tony’s Chocolonely was founded in 2005 by three journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal child labor and modern slavery. Investigative journalist Teun van de Keuken decided that things had to change within the industry, so he set up his own impact company producing chocolate to inspire other chocolate companies to join their mission towards a 100% slave-free chocolate industry.
Tony’s Chocolonely shows that chocolate can be made differently. Through direct, long-term relationships with cocoa farmers in Ghana and Ivory Coast and by working closely together with partner Barry Callebaut, Tony’s has created a completely transparent and traceable bean-to-bar process. Tony’s pays a higher price for the Fairtrade cocoa beans, provides business and agricultural training to increase productivity on farms and works together with cooperatives in which farmers are united and stand stronger together. Furthermore, one percent of Tony’s Chocolonely net revenue is donated to the Chocolonely Foundation, supporting projects to eradicate modern slavery in the cocoa chain. They want to inspire the industry as a whole to make 100% slave free the norm in chocolate.
Tony's Chocolonely is crazy about chocolate, but serious about people. You will recognize them from the colorful wrappers that explode off the shelf, to the chunky unequally divided chocolate bars within, to reflect the social inequality of the chocolate industry. Tony’s Chocolonely Fairtrade bars spread its message in its purest form: things can be done differently.
The B-Corp certified company, which has become the bestselling chocolate brand in the Netherlands, will launch six 180g bars varieties available from 01 October. Tony’s Chocolonely is almost worldwide available and has offices in the Netherlands, USA, the UK and DACH.*
Locally Tony’s Chooclonely is distributed by Auckland based couple Nick Brown and Becs Caughey from Cook & Nelson. The couple has been in discussions with Tony’s Chocolonely for almost 18 months. Brown says he’s delighted to introduce New Zealanders to a chocolate company that exists to better the world.
“It’s shocking that slavery is rife in chocolate production and to know that almost all of the chocolate we consume here contributes to suffering cannot be ignored. Tony’s Chocolonely exists to raise awareness of this and through collective pressure affect positive change. That is something we are proud to be a part of.
“It helps that the chocolate itself is phenomenal with an incredible consistency and lots of exciting flavour combinations and it’s a testament that in many of the countries Tony’s has launched it’s become a market leader. We are really excited to finally be able to share Tony’s Chocolonely here in New Zealand”.
Tony’s Chocoloney is available in the following six flavours: Milk chocolate 32%, Extra dark chocolate 70% (DF), Milk chocolate caramel sea salt 32%, Dark chocolate almond sea salt 51% (DF), Milk chocolate hazelnut 32% & White chocolate raspberry popping candy 28%.
Tony’s Chocolonely can be found in all good New World supermarkets and leading independent retailers nationwide including Farro Fresh in Auckland and online at www.cookandnelson.com. RRP for the 180g bar is $7.99.
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